In perhaps the biggest reinvention in COVERGIRL’S 60-year history, the brand is looking to redefine itself starting with a powerful new expression of its purpose: “I Am What I Make Up.” With an aim to inspire people to embrace their unique identities and unapologetically create any version of themselves, or who they want to be, with makeup, COVERGIRL will celebrate authenticity, diversity and expressiveness while eschewing unrealistic and idealized category standards. Ukonwa Ojo, SVP COVERGI...